How can I help you?
My Services
Tatcho offers a wide range of services in graphic design:
The most important aspect of all design projects is the end user, the audience. I work with my clients to achieve the best outcome for their clients, customers and end-users.
My Specialty
I studied Graphic Information Design and Falmouth College of Arts (now Falmouth University) back in the nineties and since then have always been fascinated with the subject.
What is Graphic Information Design?
Well it’s graphic design, with a specific focus on communicating information to the end user. So, in a nutshell, we not only make something look nice, it communicates effectively at a deeper level. Information design is everywhere and often not noticed – such as the choice of font for a particular audience (childlike font for a nursery advert, a distorted spooky font for a horror book cover).
The use of colour coding and typography for the organisation of information is important, for such projects as financial reports or product catalogues.
Graphic information design can pretty much be applied to any aspect of graphic design, but with a particular focus on the end user and the functionality of that information.
A good example of my own Graphic Information Design would be the Hidden Truth brochure I have recently completed for WB Directors, which can be found here in my portfolio.
What is the working process?
Normally I receive an enquiry, sometimes a fully involved brief with a sketch or idea, and sometimes the client has no idea what they want. It’s my job to interpret their requirements, and give them an idea of how long I think something might take. Then I develop a design, depending on the brief. Sometimes I come up with several ideas to discuss with the client, sometimes I come up with just one that I feel answers the brief perfectly. As always this is sent to the client for discussion and input, and then further amends are made if necessary, until the client is happy with the end product.
How much do I charge?
This is very difficult because the process is on the whole very creative, sometimes an idea comes straight away and sometimes it takes time to come up with something. I do have an hourly rate, but some clients may have a set budget, which more often than not I can work to, as long as it is reasonable! Read more about pricing in my blog here.